All you need to do is enter your email address on the website and then log in or create a Paradox account. Getting Crusader Kings II: The Old Gods shouldn't be a problem.
As it turns out, the Swedish company did not stop there - anyone who decides to subscribe to the the newsletter of the Crusader Kings series will receive the The Old Gods, an expansion for the aforementioned game, for free. On the occasion of this year's edition of PDXCon Paradox Interactive decided to released Crusader Kings II, a strategy game released in 2012, enabling us become a medieval leader, on Steam for free. In addition to the free copy of Crusader Kings II, you can also get its The Old Gods add-on.